Networking can play such a crucial part in individual’s professional and career development but to some can seem a very daunting prospect.
Justin Barber, Director of Accountancy Practice Recruitment Specialists, Barber McLelland says “The first hurdle is knowing where to build your professional network and what you want to achieve in the long term”
Identifying networking events that will give you exposure to specific professionals or a target audience within your region is a good place to start. Identify what events your specific professional bodies are running regionally along with events which incorporate other professional services.
The key is not to put too much pressure on what you wish to achieve from an event, 80% of networking is showing up in the first place, the rest comes from interacting and building a network of contacts.
Your approach
When attending a networking event remember what you have to offer as a professional, what is your area of specialism, strengths and also connection within the region (who you work with, previous colleagues, other professionals) Also think about what you potentially could talk about in particularly how you may be able to help other people, either now or in the future.
While you do have to make an effort to interact with those around you, don’t create a fake persona for yourself. Even if you’re a little shy or hesitant, it’s better to be natural than to come across as someone who is just looking to help themselves, networking is not a one sided relationship!
Who to network with
Don’t just network within your own industry groups. Although they can be helpful and easier to develop relationships due to your common ground, don’t spend all your time with people in your same field of work. Instead, seek individuals or groups that bring together an array of industry specialists and perspectives which may ultimately lead to developing long term professional relationships and the prospect of future referral of work or future clients.
Building longstanding relationships takes time
The follow up after meeting individuals is imperative, but can be easier said than done. When you meet a person who you think will strengthen your business or professional network, you should keep in contact. An initial email saying how good it was to meet them is a good way to start, then keep in contact on a 3 to 6 monthly basis. Eventually you will be on their radar.
Forget your personal agenda
As mentioned earlier, networking is not one sided. While you may be tempted to network just to attract new clients or talk to people you normally wouldn’t have access to, this is a mistake. Instead, be open, friendly and honest, and forge connections between people who may be able to help each other. Cross referrals and recommendations to others can only help build your credibility and professional relationship.
Look at what you have to offer
Before your conversation comes to a close, mention that if there is anything which you can help them with in the future, don’t hesitate in contacting you. Ideally pass on your business card and also mention about connecting on Linkedin. Share pieces of information with them in the future, and always keep your word.
Remember building a strong network takes time and effort to be effective, however a good network can be an integral part of helping you achieve your business goals, build long standing relationships along with developing excellent interpersonal and communication skills.
Justin Barber – Director at Barber McLelland Ltd – Bespoke Accountancy Practice Recruitment